Mastering data mining [Book] : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff.
Material type: TextPublication details: New Delhi : John Wiley (India), c2000.Description: xviii, 494 p. : ill. ; 24 cmISBN:- 9788126518258
- 658.802 21
- 658.802
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.802 BER-M (Browse shelf(Opens below)) | Available | 33293 |
Total holds: 0
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658.80088297 ALS-P The principles of Islamic marketing / | 658.80091767 HAN Handbook of Islamic marketing | 658.802 BAR-P Principles of customer relationship management | 658.802 BER-M Mastering data mining the art and science of customer relationship management / | 658.802 CHI-I Integrated marketing communications | 658.802 CRA-S Strategic marketing | 658.802 CRA-S Strategic marketing |
Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997.
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