International business : [Book] : the challenge of global competition / Donald A. Ball ... [et al.].
Material type: TextPublication details: Boston : McGraw-Hill/Irwin, 2004.Edition: 9th edDescription: 1 v. (various paging) : col. ill., maps ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN:- 0071214275 (international : alk. paper)
- 0072537973 (alk. paper)
- 658.049 21
- 658.049
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Political, technological, market, cost and competitive changes have driven many businesses to expand operations globally ? creating an explosion in the growth rate of international businesses. Firms operating across borders must also deal with the following forces in foreign and domestic environments: - competitive - distributive - economic - socioeconomic - financial - legal - physical - political - sociocultural The relationship of the forces in foreign and domestic environments forms the basis of Ball & McCulloch?s International Business model.
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