Principles of advertising & IMC [Book] / Tom Duncan.

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TextSeries: Publication details: Chicago, IL : McGraw-Hill/Irwin, c2006.Edition: 2nd edDescription: xxvii, 774 p. : col. ill. ; 29 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 27 DUN-P (Browse shelf(Opens below))	Available		29658
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 27 DUN-P (Browse shelf(Opens below))	Available		29617
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.827 DUN-P (Browse shelf(Opens below))	Available		29655
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 27 DUN-P (Browse shelf(Opens below))	Available		29687
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 27 DUN-P (Browse shelf(Opens below))	Available		29688
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 27 DUN-P (Browse shelf(Opens below))	Available		29690
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 27 DUN-P (Browse shelf(Opens below))	Available		29691
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.827 DUN-P (Browse shelf(Opens below))	Checked out	03/02/2025	33473

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Previous	658.827 CHE-U Understanding brands	658.827 DUN-D Driving brand value using integrated marketing to manage profitable stakeholder relationships /	658.827 DUN-I IMC using advertising and promotion to build brands /	658.827 DUN-P Principles of advertising & IMC	658.827 DUN-P Principles of advertising & IMC	658.827 DUN-P Principles of advertising & IMC	658.827 KAP-E 18 brand astras using brand abilities as weapons for CRISP brand building /	Next

0071111182 (international : alk. paper) Revision of: IMC / Tom Duncan. 1st ed. 2002. photocopy of a reprint

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