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Services marketing [Book] : concepts, strategies, & cases / K. Douglas Hoffman, John E. G. Bateson.

By: Contributor(s): Material type: TextTextPublication details: New Dehli : Thomas South Western / Akash Press, 2006.Edition: Third editionDescription: xix, 588 pages : illustration ; 23 cmISBN:
  • 9788131503270 (paperback)
  • 8131503275 (paperback)
Subject(s): DDC classification:
  • 658.8
Other classification:
  • 658.8
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.8 HOF-S (Browse shelf(Opens below)) Available 31159
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.8 HOF-S (Browse shelf(Opens below)) Available 27507
Total holds: 0

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