Services marketing [Book] : concepts, strategies, & cases / K. Douglas Hoffman, John E. G. Bateson.
Material type: TextPublication details: New Dehli : Thomas South Western / Akash Press, 2006.Edition: Third editionDescription: xix, 588 pages : illustration ; 23 cmISBN:- 9788131503270 (paperback)
- 8131503275 (paperback)
- 658.8
- 658.8
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8 HOF-S (Browse shelf(Opens below)) | Available | 31159 | ||
Books | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8 HOF-S (Browse shelf(Opens below)) | Available | 27507 |
Total holds: 0
Browsing Junaid Zaidi Library, COMSATS University Islamabad shelves, Shelving location: 2nd Floor Close shelf browser (Hides shelf browser)
658.8 HIL-M Marketing | 658.8 HOF-S Services marketing concepts, strategies, & cases / | 658.8 HOF-S Services marketing concepts, strategies, & cases / | 658.8 HOF-S Services marketing concepts, strategies, & cases / | 658.8 HOL-G Growth hacker marketing a primer on the future of PR, marketing, and advertising / | 658.8 HUT-B Business marketing management B2B / | 658.8 JAI-S Services marketing |
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