Understanding brands [Book] / Peter Cheverton.
Material type:
TextSeries: Creating successPublication details: India : Kogan Page, India, 2006.Description: x, 139 p. : ill. ; 22 cmISBN: - 8175543116
- 658.827 22
- 658.827
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.827 CHE-U (Browse shelf(Opens below)) | Available | 31646 | ||
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.827 CHE-U (Browse shelf(Opens below)) | Available | 25301 |
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| 658.827 BRA Brand warriors corporate leaders share their winning strategies / | 658.827 BRA Brand warriors corporate leaders share their winning strategies / | 658.827 BUL-B Genghis Khan : the man who conquered the world / | 658.827 CHE-U Understanding brands | 658.827 CHE-U Understanding brands | 658.827 DUN-D Driving brand value using integrated marketing to manage profitable stakeholder relationships / | 658.827 DUN-I IMC using advertising and promotion to build brands / |
Formerly CIP. Uk
"First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?"
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