The (un)common sense of advertising [Book] : getting the basics right / Sanjay Tiwari.

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Material type: Text

TextPublication details: New Delhi : Respone Books, 2003.Description: 322p. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	659.1 TIW-U (Browse shelf(Opens below))	Available		12580

Total holds: 0

Previous		No cover image available						Next
Previous	659.1 SAC-A Attention! how to interrupt, yell, whisper, and touch consumers /	659.1 SEM-P Promotion and integrated marketing communications	659.1 TEL-E Effective advertising understanding when, how, and why advertising works /	659.1 TIW-U The (un)common sense of advertising getting the basics right /	659.1 VIL-A Advertising basics! a resource guide for beginners /	659.1 WEL-A Advertising principles and practice /	659.1 WEL-A 63246 Advertising principles and practice	Next

Includes index

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