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Principles of marketing [Book] / Philip Kotler ... [et al.].

Contributor(s): Material type: TextTextPublication details: Harlow, England ; New York : Prentice Hall, 2002.Edition: 3rd European edDescription: xxxi, 856 p. : col. ill. ; 28 cmISBN:
  • 0273646621
Subject(s): DDC classification:
  • 658.8 20
Other classification:
  • 658.8
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.8 PRI (Browse shelf(Opens below)) Available 26656
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.8 PRI (Browse shelf(Opens below)) Available 26593
Total holds: 0

Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996.

"The European edition ... offers significant changes"--Pref.

All.

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