Lateral marketing [Book] : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes.

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TextPublication details: Hoboken, NJ : John Wiley & Sons Inc ., 2003.Description: xvi, 206 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 KOT-L (Browse shelf(Opens below))	Available		22312

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