Marketing management [Book] / Peter R. Dickson.

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Material type: Text

TextPublication details: Fort Worth ; London : Dryden, c1997.Edition: 2nd edDescription: xxxiv, 813 p. : ill. (some col.) ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 DIC-M (Browse shelf(Opens below))	Available		25211

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Previous	658.8 CUS Customer service best practices case studies and strategies /	658.8 CZI-M Marketing management	658.8 DAN-S Services marketing	658.8 DIC-M Marketing management	658.8 DOW-A The art and science of marketing marketing for marketing managers /	658.8 DUN-M The marketing accountability imperative driving superior returns on marketing investments /	658.8 DUN-M The marketing accountability imperative driving superior returns on marketing investments /	Next