Blue ocean strategy [Book] : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Reně Mauborgne.
Material type: TextPublication details: Boston, Mass. : Harvard Business School Press, c2005.Description: xv, 240 p. : ill. ; 25 cmISBN:- 1591396190 (hardcover : alk. paper)
- 658.8 02 22
- 658.8 02
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8 02 KIM-B (Browse shelf(Opens below)) | Checked out | 01/31/2025 | 24310 |
Total holds: 0
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658.8 02 JAI-M Marketing planning & strategy | 658.8 02 JAI-M Marketing planning & strategy | 658.8 02 JAI-M Marketing planning & strategy | 658.8 02 KIM-B Blue ocean strategy how to create uncontested market space and make the competition irrelevant / | 658.8 02 MAS-M The marketing game! with student CD-Rom / | 658.8 02 SMI-M Marketing communications an integrated approach / | 658.8 04 HUT-B Business marketing management a strategic view of industrial and organizational markets / |
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