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Harvard business review--on management [Book].

By: Material type: TextTextPublication details: New York : Harper & Row, Publishers, c1975Edition: First editionDescription: vii, 751 pages : illustrations ; 23 cmISBN:
  • 0060117699 (hardback)
Subject(s): DDC classification:
  • 658.4
Other classification:
  • 658.4
Summary: Abstract: Business school teachings and business practices are presented for managers and would-be managers wishing to improve their skills and understand their roles. Management philosophies and strategies gleaned from 25 years of articles in the Harvard Business Review are included. Ideas and methods judged unlikely to become obsolete are discussed. Corporate planning, motivating the sales force, marketing and grass roots market research are addressed, as are topics such as coping with resistance to change and prejudice
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.4 HAR (Browse shelf(Opens below)) Available 12080
Total holds: 0

Articles originally published in the Harvard business review during the past 25 years

Includes index

Abstract: Business school teachings and business practices are presented for managers and would-be managers wishing to improve their skills and understand their roles. Management philosophies and strategies gleaned from 25 years of articles in the Harvard Business Review are included. Ideas and methods judged unlikely to become obsolete are discussed. Corporate planning, motivating the sales force, marketing and grass roots market research are addressed, as are topics such as coping with resistance to change and prejudice

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