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Promotion and integrated marketing communications [Book] / Richard J. Semenik.

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Material type: Text

TextPublication details: Cincinnati, Ohio : South-Western Thomson Learning, c2002.Description: xxxix, 582 p. : ill. (some col.) ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	659.1 SEM-P (Browse shelf(Opens below))	Available		30771

Total holds: 0

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Previous	659.1 ROS-A Advertising and promotion management	659.1 RUS-K Kleppner's advertising procedure	659.1 SAC-A Attention! how to interrupt, yell, whisper, and touch consumers /	659.1 SEM-P Promotion and integrated marketing communications	659.1 TEL-E Effective advertising understanding when, how, and why advertising works /	659.1 TIW-U The (un)common sense of advertising getting the basics right /	659.1 VIL-A Advertising basics! a resource guide for beginners /	Next

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