Advertising management [Book] / Jaishri Jethwaney, Shruti Jain.

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TextPublication details: New Delhi, New York : Oxford University Press, 2006.Description: xii, 716 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	659.1 JET-A (Browse shelf(Opens below))	Available		28052

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Previous	659.1 DRU-B Beyond disruption changing the rules in the marketplace /	659.1 FAR-H Handbook of successful advertising	659.1 FEL-A Advertising concept and copy /	659.1 JET-A Advertising management	659.1 KES-A Advertising for people who don't like advertising	659.1 KOL-G Goodvertising creative advertising that cares /	659.1 LAN-A Advertising by design : generating and designing creative ideas across media /	Next

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