The handbook of marketing communications [Book] : an integrated approach / P R Smith, Jonathan Taylor.

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TextPublication details: New Delhi : Kogan page india private limited, 2003.Edition: 3rd edDescription: xvi, 640p. ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad Reference	658.802 SMI-H (Browse shelf(Opens below))	Available		9579

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Previous	658.8003 IVA-D Dictionary of marketing	658.8003 IVA-D Dictionary of marketing	658.802 HAN Handbook of marketing strategy	658.802 SMI-H The handbook of marketing communications an integrated approach /	658.803 SHA-E Encyclopaedia of marketing	658.81 SPI-M Management of a sales force	658.81 WAT-M Marketing, sales ad customer services understanding the theory and practice of selling through service /	Next

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