Services marketing [Book] : a managerial perspective / Rod Mccoll, Bill Callaghan, Adrian palmer.

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TextPublication details: Milton, Qld. : McGraw Hill , 2003.Description: xii, 532 p. : ill. (some col.) ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 MCC-S (Browse shelf(Opens below))	Available		20428
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 MCC-S (Browse shelf(Opens below))	Available		20429

Total holds: 0

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Previous	658.8 MAR-M Marketing management	658.8 MAS-P A perfect guide for future marketing manager	658.8 MCC-L Learning aid for use with Basic marketing, tenth edition	658.8 MCC-S Services marketing a managerial perspective /	658.8 MCC-S Services marketing a managerial perspective /	658.8 MEE-M Marketing management	658.8 MIL-F Fundamentals of marketing	Next

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