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Marketing research [Book] : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

By: Contributor(s): Material type: TextTextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2000.Description: xxii, 682 p. : col. ill. ; 26 cm. + 1 computer disk (3 1/2 in.)ISBN:
  • 0072356502 (Disk)
  • 0256195552 (alk. paper)
Subject(s): DDC classification:
  • 658.8 3 21
Other classification:
  • 658.8 3
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