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Managing imitation strategies [Book] : how later entrants seize markets from pioneers / Steven P. Schnaars.
Material type:
TextPublication details: New York : Free Press ; New York ; Oxford : Maxwell Macmillan International, c1994.Description: iv,294p. ; 25cmISBN: - 0029281059 :
- 658.8 20
- 658.8
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8 SCH-M (Browse shelf(Opens below)) | Available | 7901 |
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| 658.8 RIX-M Marketing a practical approach / | 658.8 ROG-C Creating product strategies | 658.8 SCH-I The Russian Federation country profile April 2016 / | 658.8 SCH-M Managing imitation strategies how later entrants seize markets from pioneers / | 658.8 SEN-G Global marketing | 658.8 SER Services marketing concepts, strategies, & cases / | 658.8 SER Services marketing concepts, strategies, & cases / |
Includes bibliographical references: p257-279. _ Includes index.
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