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Consumers [Book] / Eric Arnould, Linda Price, George Zinkhan.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2004.Edition: 2nd edDescription: xxv, 845, [22] p. : col. ill. ; 27 cmISBN:
  • 0071214267 (international : alk. paper)
  • 0072537140 (alk. paper)
  • 9780072537147
Subject(s): DDC classification:
  • 658.8342
Other classification:
  • 658.8342
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.8342 ARN-C (Browse shelf(Opens below)) Available 39951
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.8342 ARN-C (Browse shelf(Opens below)) Available 12713
Total holds: 0
Browsing Junaid Zaidi Library, COMSATS University Islamabad shelves, Shelving location: 2nd Floor Close shelf browser (Hides shelf browser)
658.834082 BRO-B Boom marketing to the ultimate power consumer--the baby boomer woman / 658.8342 ARN-C Consumers 658.8342 ARN-C Consumers 658.8342 ARN-C Consumers 658.8342 ARN-C Consumers 658.8342 BED-C Consumer behaviour 658.8342 COH-B Buy me! new ways to get customers to choose your products and ignore the rest /

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