Consumer behavior [Book] / William L. Wilkie.
Material type: TextPublication details: New York : Wiley, c1994.Edition: 3rd edDescription: 1 v. (various pagings) : ill. (some col.) ; 26 cmISBN:- 0471545171 (acid-free paper)
- 658.8 342 20
- 658.8 342
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8 342 WIL-C (Browse shelf(Opens below)) | Available | 26564 |
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658.8 342 SCH-C Consumer behaviour | 658.8 342 SCH-C Consumer behavior | 658.8 342 SHE-C Customer behavior consumer behavior and beyond / | 658.8 342 WIL-C Consumer behavior | 658.8 343 KAP-N The new strategic brand management creating and sustaining brand equity long term / | 658.8 343 KAP-N The new strategic brand management creating and sustaining brand equity long term / | 658.8 35 DIB-M The market segmentation workbook target marketing for marketing managers / |
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