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Principles of direct and database marketing [Book] / Alan Tapp.
Material type:
TextPublication details: Harlow, England ; New York : Financial Times Prentice Hall, 2001.Edition: 2nd edDescription: xv, 435 p. : ill. ; 25 cmISBN: - 0273646818
- 658.84 21
- 658.84
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.84 TAP-P (Browse shelf(Opens below)) | Available | 26716 |
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| 658.84 STO-S Successful direct marketing methods | 658.84 STO-S Successful direct marketing methods | 658.84 STR-E E marketing | 658.84 TAP-P Principles of direct and database marketing | 658.84 TEC TechVenture new rules on value and profit from Silicon Valley / | 658.84 TRU Trust and new technologies marketing and management on the Internet and mobile media / | 658.84 WHI-E E-commerce strategy, technologies and applications / |
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