Encyclopedia of strategic management [Book] : marketing planning and evaluation / Geoff Lancaster, Lester Massingham.

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TextSeries: ; 1Publication details: New Delhi : Crest publishing house, 2002.Description: 187p. ; 26cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.401203 LAN-E (Browse shelf(Opens below))	Available		15102

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Previous	658.4012 ZOO-U Unstoppable finding hidden assets to renew the core and fuel profitable growth /	658.401203 ALL-E Encyclopedia of strategic management financial decisions /	658.401203 ARM-E Encyclopedia of strategic management human resource management /	658.401203 LAN-E Encyclopedia of strategic management marketing planning and evaluation /	658.401203 SMI-E Encyclopedia of strategic management marketing communications /	658.4012095 BEA-A Asia-Pacific cases in strategic management	658.4013 AZI-D Drive business performance enabling a culture of intelligent execution /	Next

Includes index

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