The fundamentals of advertising [Book] / John Wilmshurst and Adrian Mackay.

By:

Wilmshurst, John

Contributor(s):

Mackay, Adrian

Material type: Text

TextPublication details: Boston : Butterworth-Heinemann, 1999.Edition: 2nd edDescription: xi, 384 p., [6] p. of plates : ill. (some col.) ; 24 cmISBN:

0750615621

Subject(s):

Advertising

Other classification:

659.1

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	659.1 WIL-F (Browse shelf(Opens below))	Available		17315

Total holds: 0

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Previous	659.1 VIL-A Advertising basics! a resource guide for beginners /	659.1 WEL-A Advertising principles and practice /	659.1 WEL-A 63246 Advertising principles and practice	659.1 WIL-F The fundamentals of advertising	659.1019 SUT-A Advertising and the mind of the consumer what works, what doesn't, and why /	659.1023 TIB-A Advertising its business, culture and careers /	659.103 BAG-E Encyclopaedia of advertising	Next

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