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Strategic marketing [Book] / David W. Cravens, Nigel F. Piercy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2003.Edition: 7th edDescription: xviii, 843 p. : ill., maps ; 26 cmISBN: - 0071151613 (international : alk. paper)
- 0072466650 (student : alk. paper)
- 658.802
- 658.802
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Junaid Zaidi Library, COMSATS University Islamabad Second Floor | 658.802 CRA-S (Browse shelf(Opens below)) | Available | 23385 | ||
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Books
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Junaid Zaidi Library, COMSATS University Islamabad Second Floor | 658.802 CRA-S (Browse shelf(Opens below)) | Available | 22299 |
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| 658.802 BER-M Mastering data mining the art and science of customer relationship management / | 658.802 CHI-I Integrated marketing communications | 658.802 CRA-S Strategic marketing | 658.802 CRA-S Strategic marketing | 658.802 CRA-S Strategic marketing | 658.802 CRO-H Handbook of practical marketing sales forecasting techniques cycles, trends, and turning points / | 658.802 DOO-S Strategic marketing decisions in global markets |
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