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Selling in a new market space [Book] : getting customers to buy your innovative and disruptive products / Brian G. Burns and Tom U. Snyder.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, c2010.Description: vi, 232 p. : ill. ; 24 cmISBN:
  • 0071636102 (alk. paper)
  • 9780071636100 (alk. paper)
Subject(s): DDC classification:
  • 658.85 22
Other classification:
  • 658.85
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