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In-film advertising [Book] : brand positioning strategy / edited by Prateek Kanchan.

Contributor(s): Material type: TextTextPublication details: Hyderabad, India : ICFAI University Press, 2006.Edition: 1st edDescription: vi, 180 p. : ill. ; 23 cmISBN:
  • 8131404862 (pbk.)
  • 9788131404867 (pbk.)
Subject(s): DDC classification:
  • 659.1042
Other classification:
  • 659.1042
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad Second Floor 659.1042 INF (Browse shelf(Opens below)) Available 34141
Total holds: 0

Contributed articles; some previously published.

"ICFAI books."

Includes index.

All.

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