Basic marketing [Book] : a global-managerial approach / Stanley J. Shapiro ... [et al.].

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TextPublication details: Toronto : McGraw-Hill Ryerson, c2002.Edition: 10th Canadian edDescription: xix, 807 p. : ill. (chiefly col.) ; 29 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 BAS (Browse shelf(Opens below))	Available		18282

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E. Jerome McCarthy listed first on 1st-7th Canadian eds.; 8th-9th eds. by Stanley J. Shapiro, William D. Perreault, E. Jerome McCarthy.

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