Global communication [Book] : theories, stakeholders, and trends / Thomas L. McPhail.

By:

McPhail, Thomas L

Material type: Text

TextPublication details: Malden, MA : Wiley-Blackwell, 2014.Edition: 4th edDescription: ix, 326 p. ; 25 cmISBN:

1118622022 (pbk.)
9781118622025 (pbk.)

Subject(s):

DDC classification:

302.2

Other classification:

302.2

Summary: Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. This new edition is comprehensively updated to reflect the many fast moving developments associated with this dynamic field.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad	302.2 MCP-G (Browse shelf(Opens below))	Available		47393

Total holds: 0

Includes bibliographical references and index.

Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. This new edition is comprehensively updated to reflect the many fast moving developments associated with this dynamic field.

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