MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02261dam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000065423 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0001 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141122s2010 enka b 001 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA8A3602 |
| Source |
bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781844801497 (pbk.) : |
|
|---|
| International Standard Book Number |
1844801497 (pbk.) : |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
Uk |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ukblcatcopy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.4012 |
| Edition number |
22 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
658.4012 |
| Item number |
SEG-U |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Segal-Horn, Susan. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Understanding global strategy |
| Medium |
[Book] / |
| Statement of responsibility, etc. |
Susan Segal-Horn, David Faulkner. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Andover : |
| Name of publisher, distributor, etc. |
Cengage Learning, |
| Date of publication, distribution, etc. |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 504 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| Institution to which field applies |
Uk |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Understanding Global Strategy" is the eagerly anticipated new textbook from Susan Segal-Horn and David Faulkner for international strategy courses at all levels. Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, Segal-Horn and Faulkner cover globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for today's global strategy courses. Key learning features include: Premium Case Studies - a selection of in-depth international case studies from premium case study authors provide practical illustrations of key issues in real-life situations; Strategies in Action - a wealth of shorter case studies to reinforce principles outlined in each chapter; and, Discussion Questions which are provided at the end of each chapter to test knowledge and understanding, and provide a basis for group discussions and activities. This textbook is essential reading for all international or global strategy modules on advance undergraduate or postgraduate (particularly MBA) programmes, in addition to broader strategic management and professional courses. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
All. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. |
| 690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Management and Business Studies |
| Source of heading or term |
blcoll |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Faulkner, David, |
| Dates associated with a name |
1938- |
| 852 ## - LOCATION |
|---|
| Accession No. |
49454 |
| -- |
1150.00 |
| -- |
Iqra Book Agency |
| Former shelving location |
Books |
