Growth hacker marketing (Record no. 75989)

MARC details
000 -LEADER
fixed length control field 01638cam a22002778i 4500
001 - CONTROL NUMBER
control field 0000348655
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210212s2014 nyu b 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781591847380 (paperback)
International Standard Book Number 1591847389 (paperback)
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number HOL-G
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Holiday, Ryan,
Relator term author
245 10 - TITLE STATEMENT
Title Growth hacker marketing
Medium Book :
Remainder of title a primer on the future of PR, marketing, and advertising /
Statement of responsibility, etc. Ryan Holiday.
250 ## - EDITION STATEMENT
Edition statement Expanded edition
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 111 pages :
Dimensions 20 cm.
365 ## - TRADE PRICE
Price type code 01
Price amount 0.00
520 ## - SUMMARY, ETC.
Summary, etc. "A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--
Assigning source Provided by publisher
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision Advertising
Topical term or geographic name entry element Internet marketing
Topical term or geographic name entry element Public relations
Topical term or geographic name entry element Success in business
852 ## - LOCATION
Piece designation 59884
-- 0.00
Classification part 658.8 HOL-G
-- Gift and Donations
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 1-New
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/12/2023   658.8 HOL-G 2nd Floor 09/12/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 59884 Junaid Zaidi Library, COMSATS University Islamabad 09/12/2023