Growth hacker marketing (Record no. 75989)
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000 -LEADER | |
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fixed length control field | 01638cam a22002778i 4500 |
001 - CONTROL NUMBER | |
control field | 0000348655 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | 0001 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 210212s2014 nyu b 000 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781591847380 (paperback) |
International Standard Book Number | 1591847389 (paperback) |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
084 ## - OTHER CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | HOL-G |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Holiday, Ryan, |
Relator term | author |
245 10 - TITLE STATEMENT | |
Title | Growth hacker marketing |
Medium | Book : |
Remainder of title | a primer on the future of PR, marketing, and advertising / |
Statement of responsibility, etc. | Ryan Holiday. |
250 ## - EDITION STATEMENT | |
Edition statement | Expanded edition |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxix, 111 pages : |
Dimensions | 20 cm. |
365 ## - TRADE PRICE | |
Price type code | 01 |
Price amount | 0.00 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | "A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"-- |
Assigning source | Provided by publisher |
521 ## - TARGET AUDIENCE NOTE | |
Target audience note | All. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
Geographic subdivision | Advertising |
Topical term or geographic name entry element | Internet marketing |
Topical term or geographic name entry element | Public relations |
Topical term or geographic name entry element | Success in business |
852 ## - LOCATION | |
Piece designation | 59884 |
-- | 0.00 |
Classification part | 658.8 HOL-G |
-- | Gift and Donations |
Sublocation or collection | 2nd Floor |
Former shelving location | Books |
Copy number | 1 |
Piece physical condition | 1-New |
Location | JZL-CUI |
Date last seen | Total checkouts | Full call number | Shelving location | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Barcode | Current library | Date acquired |
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09/12/2023 | 658.8 HOL-G | 2nd Floor | 09/12/2023 | Books | Junaid Zaidi Library, COMSATS University Islamabad | 59884 | Junaid Zaidi Library, COMSATS University Islamabad | 09/12/2023 |