Obama Power / (Record no. 70565)

MARC details
000 -LEADER
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001 - CONTROL NUMBER
control field 0000066942
003 - CONTROL NUMBER IDENTIFIER
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780745681993
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 324.973
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 324.973
Item number ALE-O
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Alexander, Jeffrey C.,
Dates associated with a name 1947-,
Relator term author.
245 10 - TITLE STATEMENT
Title Obama Power /
Medium [Book] /
Statement of responsibility, etc. Jeffrey C. Alexander and Bernadette N. Jaworsky.
300 ## - PHYSICAL DESCRIPTION
Extent vii, 183 pages ;
Dimensions 22 cm.
520 ## - SUMMARY, ETC.
Summary, etc. What is the source of Obama's power? How is it that, after suffering a humiliating defeat in the 2010 mid-term elections, Obama was able to turn the situation around, deftly outmaneuvering his opponent and achieving a decisive victory in the November 2012 presidential election? In this short and brilliant book, Jeffrey Alexander and Bernadette Jaworsky argue that neither money nor demography can explain this dramatic turnaround. What made it possible, they show, was cultural reconstruction. Realizing he had failed to provide a compelling narrative of his power, the President began forging a new salvation story. It portrayed the Republican austerity budget as a sop to the wealthy, and Obama as a courageous hero fighting for plain folks against the rich. The reinvigorated cultural performance pushed the Tea Party off the political stage in 2011, and Mitt Romney became fodder for the script in 2012. Democrats painted their Republican opponent as a backward-looking elitist, a "Bain-capitalist" whose election would threaten the civil solidarity upon which democracy depends. Real world events can spoil even the most effective script. Obama faced monthly unemployment numbers, the daunting Bin Laden raid, three live debates, and Hurricane Sandy. The clumsiness of his opponent and his own good fortune helped the President, but it was the poise and felicity of his improvisations that allowed him to succeed a second time. Converting events into plot points, the President demonstrated the flair for the dramatic that has made him one of the most effective politicians of modern times. While persuasively explaining Obama's success, this book also demonstrates a fundamental but rarely appreciated truth about political power in modern democratic societies - namely, that winning power and holding on to it have as much to do with the ability to use symbols effectively and tell good stories as anything else.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Presidents
Geographic subdivision United States
General subdivision Election
Chronological subdivision 2012.
Topical term or geographic name entry element Performance art
Geographic subdivision United States.
General subdivision Political aspects.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jaworsky, Bernadette N.,
Relator term author.
852 ## - LOCATION
Piece designation 51387
-- 1920.15
Classification part 324.973 ALE-O
-- Royal Book Company
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 1-New
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/12/2023   324.973 ALE-O 2nd Floor 09/12/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 51387 Junaid Zaidi Library, COMSATS University Islamabad 09/12/2023