Marketing (Record no. 67738)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01697aam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000060831 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0001 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100719s2011 enka 000 0 eng|d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB091086 |
| Source | bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132110408 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Modifying agency | Uk |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | ukblsr |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAR |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing |
| Medium | [Book] : |
| Remainder of title | a critical textbook / |
| Statement of responsibility, etc. | by Nick Ellis ... [et al.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | SAGE Publications (India), |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 245 p. : ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "SAGE South Asia Edition"--Cover |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students. Both productive and positive, the approach taken offers other ways of looking at, and solving, marketing 'problems'. Using examples and case studies to illustrate and discuss major alternative and critical perspectives on the subject, it enables students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Each chapter in this book presents the alternative(s) approaches to the topic step by step - Real world case studies and examples - Fully supported with chapter pedagogy - Features a Companion Website, including Instructor's Manual. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | All. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| Topical term or geographic name entry element | Marketing |
| Form subdivision | Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ellis, Nick. |
| 852 ## - LOCATION | |
| Piece designation | 43802 |
| -- | 669.36 |
| Classification part | 658.8 MAR |
| -- | Pak Book Corporation |
| Sublocation or collection | 2nd Floor |
| Former shelving location | Books |
| Copy number | 1 |
| Piece physical condition | 2-Good |
| Location | JZL-CUI |
| Date last seen | Total checkouts | Full call number | Shelving location | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Barcode | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 09/12/2023 | 658.8 MAR | 2nd Floor | 09/12/2023 | Books | Junaid Zaidi Library, COMSATS University Islamabad | 43802 | Junaid Zaidi Library, COMSATS University Islamabad | 09/12/2023 |