Convert every click : (Record no. 67513)

MARC details
000 -LEADER
fixed length control field 02478cam a22002657i 4500
001 - CONTROL NUMBER
control field 0000072090
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170615s2013 njua 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118759677 (paperback)
International Standard Book Number 1118759672 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency SDL
Language of cataloging eng
Transcribing agency SDL
Description conventions rda
Modifying agency GK8
-- CLE
-- YDXCP
-- BTCTA
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.872
Item number RAB-C
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rabhan, Benji,
Relator term author.
245 10 - TITLE STATEMENT
Title Convert every click :
Medium [Book]
Remainder of title make more money online with holistic conversion rate optimization /
Statement of responsibility, etc. Benji Rabhan.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 224 pages :
Other physical details illustrations ;
Dimensions 23 cm
365 ## - TRADE PRICE
Price type code 01
Price amount 0.00
500 ## - GENERAL NOTE
General note Includes index.
520 ## - SUMMARY, ETC.
Summary, etc. A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.
521 ## - TARGET AUDIENCE NOTE
Target audience note All
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
Topical term or geographic name entry element Web sites
General subdivision Design.
852 ## - LOCATION
Piece designation 55857
-- 1586.99
Classification part 658.872 RAB-C
-- Australian Book Company
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 1-New
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/12/2023   658.872 RAB-C 2nd Floor 09/12/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 55857 Junaid Zaidi Library, COMSATS University Islamabad 09/12/2023