MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01603pam a22003734a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000037891 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0001 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020308s2003 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780072471427 |
|
|---|
| International Standard Book Number |
0072471425 (alk. paper) |
|
|---|
| International Standard Book Number |
0071199144 (international ed.: alk. paper) |
|
|---|
| International Standard Book Number |
9780071199148 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
CaOONL |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
21 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
ZEI-S |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zeithaml, Valarie A. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Services marketing |
| Medium |
[Book] : |
| Remainder of title |
integrating customer focus across the firm / |
| Statement of responsibility, etc. |
Valarie A. Zeithaml, Mary Jo Bitner. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. |
c2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 668 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
01 |
| Price amount |
2,551.00 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Index includes. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
All. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Service industries |
| General subdivision |
Marketing. |
|
|---|
| Topical term or geographic name entry element |
Customer services. |
|
|---|
| Topical term or geographic name entry element |
Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bitner, Mary Jo. |
| 852 ## - LOCATION |
|---|
| Piece designation |
39970 |
| -- |
0.00 |
| Classification part |
658.8 ZEI-S |
| Sublocation or collection |
2nd Floor |
| Former shelving location |
Books |
| Copy number |
3 |
| Piece physical condition |
2-Good |
| Location |
JZL-CUI |
|
|---|
| Piece designation |
40016 |
| -- |
0.00 |
| Classification part |
658.8 ZEI-S |
| Sublocation or collection |
2nd Floor |
| Former shelving location |
Books |
| Copy number |
4 |
| Piece physical condition |
2-Good |
| Location |
JZL-CUI |
|
|---|
| Piece designation |
27121 |
| -- |
510.20 |
| Classification part |
658.8 ZEI-S |
| -- |
Al Hafiz Photostate Islamabad |
| Sublocation or collection |
2nd Floor |
| Former shelving location |
Books |
| Copy number |
5 |
| Piece physical condition |
2-Good |
| Location |
JZL-CUI |
|
|---|
| Piece designation |
27122 |
| -- |
510.20 |
| Classification part |
658.8 ZEI-S |
| -- |
Al Hafiz Photostate Islamabad |
| Sublocation or collection |
2nd Floor |
| Former shelving location |
Books |
| Copy number |
2 |
| Piece physical condition |
2-Good |
| Location |
JZL-CUI |
|
|---|
| Piece designation |
27125 |
| -- |
510.20 |
| Classification part |
658.8 ZEI-S |
| -- |
Al Hafiz Photostate Islamabad |
| Sublocation or collection |
2nd Floor |
| Former shelving location |
Books |
| Copy number |
6 |
| Piece physical condition |
2-Good |
| Location |
JZL-CUI |
