The principles of Islamic marketing / (Record no. 66784)

MARC details
000 -LEADER
fixed length control field 02559cam a2200277 i 4500
001 - CONTROL NUMBER
control field 0000069476
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160829s2015 enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781472460301 (hardback)
Canceled/invalid ISBN 9781472460318 (ebook)
Canceled/invalid ISBN 9781472460325 (epub)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80088297
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.80088297
Item number ALS-P
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Alserhan, Baker Ahmad.
245 14 - TITLE STATEMENT
Title The principles of Islamic marketing /
Medium [Book] /
Statement of responsibility, etc. Baker Ahmad Alserhan, Qatar University.
250 ## - EDITION STATEMENT
Edition statement Second Edition.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 246 pages :
Other physical details illustrations ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Revised edition of the author's The principles of Islamic marketing, 2011.
520 ## - SUMMARY, ETC.
Summary, etc. The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one quarter of the world’s population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for meaningful cooperation between international marketers and their Muslim markets. His book provides a complete guide for an organization when managing its entire marketing function or when customising part of its offering to suit Muslim customers. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into key elements such as, distribution channels, retailing practices, branding, positioning, and pricing; all within the Muslim legal and cultural norms. This second edition brings the book up to date and features a number of new case studies and two additional chapters on Maqasid Al Shariah and the Islamic economy, and a strategic perspective on Islamic marketing and branding.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Markets
Geographic subdivision Islamic countries.
Topical term or geographic name entry element Islamic countries
Geographic subdivision Commerce.
852 ## - LOCATION
Piece designation 54293
-- 9147.00
Classification part 658.80088297 ALS-P
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 1-New
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/12/2023   658.80088297 ALS-P 2nd Floor 09/12/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 54293 Junaid Zaidi Library, COMSATS University Islamabad 09/12/2023