MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01945cam a22003494a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000066418 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0001 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150508s2012 enk b 001 0 eng |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB209318 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
016019663 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415681261 (hardback : alk. paper) |
|
|---|
| International Standard Book Number |
041568126X (hardback : alk. paper) |
|
|---|
| International Standard Book Number |
9780415681254 (pbk. : alk. paper) |
|
|---|
| International Standard Book Number |
0415681251 (pbk. : alk. paper) |
|
|---|
| International Standard Book Number |
9780203119549 (e-book) |
|
|---|
| International Standard Book Number |
0203119541 (e-book) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn746838425 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
CDX |
| -- |
UKMGB |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Edition number |
23 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Item number |
MCD-M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDougall, Julian. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Media studies : |
| Medium |
[Book] : |
| Remainder of title |
the basics / |
| Statement of responsibility, etc. |
Julian McDougall. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, NY : |
| -- |
New York, NY : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
211 p. ; |
| Dimensions |
20 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
The basics |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Special Pakistan Edition. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
There have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers, consumers and modes of delivery. This has been reflected in the way media is studied with new theories, concepts and practices coming to the fore. Media Studies: The Basics is the ideal guide to this changing landscape and addresses core questions including: Who, or what, is the media? What are the key terms and concepts used in analysing media? Where have been the impacts of the globalization of media? How, and by whom, is media made in the 21st century? Featuring contemporary case studies from around the world, a glossary and suggestions for further reading, this is the ideal introduction to media studies today. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
All. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media. |
| 852 ## - LOCATION |
|---|
| Piece designation |
50781 |
| -- |
1356.00 |
| Classification part |
302.23 MCD-M |
| -- |
World Book Co. |
| Sublocation or collection |
2nd Floor |
| Former shelving location |
Books |
| Copy number |
1 |
| Piece physical condition |
1-New |
| Location |
JZL-CUI |
