MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02355pam a2200313 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000061564 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0001 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111003s2012 enk 001 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB1B8378 |
| Source |
bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0670921181 (pbk.) : |
|
|---|
| International Standard Book Number |
9780670921188 (pbk.) : |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
Uk |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ukblcatcopy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.4 |
| Edition number |
23 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
658.4 |
| Item number |
SEG-I |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Segall, Ken. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Insanely simple |
| Medium |
[Book] : |
| Remainder of title |
the obsession that drives Apple's success / |
| Statement of responsibility, etc. |
Ken Segall. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Portfolio, |
| Date of publication, distribution, etc. |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 225 p. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But its worth it in the end, because once you get there, you can move mountains". (Steve Jobs, "BusinessWeek", May 25, 1998). To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of complexity that the company remains on its stellar trajectory. As a creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. "Insanely Simple" is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organization. Reading "Insanely Simple", you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
All. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Simplicity. |
|
|---|
| Topical term or geographic name entry element |
Organizational effectiveness. |
|
|---|
| Topical term or geographic name entry element |
Success in business. |
|
|---|
| Topical term or geographic name entry element |
Simplicity |
| Form subdivision |
Case studies. |
|
|---|
| Topical term or geographic name entry element |
Organizational effectiveness |
| Form subdivision |
Case studies. |
| 852 ## - LOCATION |
|---|
| Piece designation |
44783 |
| -- |
2216.84 |
| Classification part |
658.4 SEG-I |
| Sublocation or collection |
2nd Floor |
| Former shelving location |
Books |
| Copy number |
1 |
| Piece physical condition |
2-Good |
| Location |
JZL-CUI |
