Type tells the story (Record no. 62949)

MARC details
000 -LEADER
fixed length control field 02695dam a22002415i 4500
001 - CONTROL NUMBER
control field 0000372319
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221222s2017 nyu 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016941842
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780500420577 (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 741.6
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 741.6
Item number HEL-T
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Heller, Steven.
245 10 - TITLE STATEMENT
Title Type tells the story
Medium Book /
Statement of responsibility, etc. Steven Heller, Gail Anderson
300 ## - PHYSICAL DESCRIPTION
Extent 224 pages :
Dimensions 37 cm.
365 ## - TRADE PRICE
Price type code 01
Price amount 6,568.09
520 ## - SUMMARY, ETC.
Summary, etc. Type Tells Tales focuses on typography that is integral to the message or story it is expressing. This is type that speaks that is literally the voice of the narrator. And the narrator is the typographer. This can be quite literal, for example when letters come from the mouth of a person or thing, as in a comics balloon. It can be hand lettering, drawn with its own distinctive peculiarities that convey personality and mood. Precedents for contemporary work might be in Apollinaires calligram Il pleut or Kurt Schwitters childrens picture book The Scarecrow, or in Concrete Poetry, Futurist Words in Freedom or Dadaist collage. Seeking out examples in the furthest reaches of graphic design, Steven Heller and Gail Anderson uncover work that reveals how type can be used to render a particular voice or multiple conversations, how letters can be used in various shapes and sizes to create a kind of typographic pantomime, and how type can become both content and illustration as in, for example Paul Rands ROARRRRR. Letters take the shape and form of other things, such as people, faces, animals, cars or planes. There are examples of how typographic blocks, paragraphs, sentences and blurbs can be used to guide the eye through dense information. This exciting, fresh take on typography goes far beyond the letter and word, exploding the boundaries of typographic expression. It will enthral designers and illustrators, wordsmiths and literati: anyone, in short, who loves the medium of the message.Table of ContentsIntroduction - 1. POETICS: Filippo Tommaso Marinetti Hendrik Nicolaas Werkman John Cage Walasse Ting Barrie Tullett Antonius Bui Dylan McDonough Dirk Hagner Agrafka Studio Allen Crawford Bianca Bunsas Herman Inclusus Pedro Antnio Gabriel Anhorn Warren Lehrer - 2. DRAMATICS: Francis Picabia Leo Lionni Robert Massin Warren Lehrer Maira Kalman Molly Leach Stuart Sharpe Jonny Hannah Tom Hingston Peter Blegvad and Andrew Swainson Patrick King - 3
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Graphic design (Typography)
852 ## - LOCATION
Accession No. 10001000062765
-- 6568.09
-- Multiline Books
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 09/09/2023   741.6 HEL-T 62765 10001000062765 09/09/2023 09/09/2023 Books