Strategic Brand Management (Record no. 488061)

MARC details
000 -LEADER
fixed length control field 00557nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240710115324.0
040 ## - CATALOGING SOURCE
Original cataloging agency RDA
Transcribing agency LIS-CUI Lahore
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 4th
Classification number 658.4012 KEL
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Keller, Kevin Lane. M. G. parameswaran.
245 ## - TITLE STATEMENT
Title Strategic Brand Management
Sub Title Building, measuring, and managing equity
250 ## - EDITION STATEMENT
Edition statement 4th
300 ## - PHYSICAL DESCRIPTION
Number of Pages 590 p.
Other physical details Soft binding
365 ## - TRADE PRICE
Price type code Rs.
Price amount 1000
500 ## - GENERAL NOTE
General note Donation
546 ## - LANGUAGE NOTE
Language note English
650 ## - Topical term or geographic name as entry element
Subject Entry Management Sciences
852 ## - LOCATION/CALL NUMBER
Accession No. LHR 40954
Copy number 01
Cost 1000
Location lhr
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Classification part KEL
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Current Location Full call number Barcode Copy number Item Permanent Location Date acquired
COMSATS University Lahore Campus 658.4012 KEL LHR 40954 01 Books COMSATS University Lahore Campus 07/10/2024