MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01246nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240607193928.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240607b |||||||| |||| 00| 0 eng dhttps://lib.comsats.edu.pk:8282/cgi-bin/koha/cataloguing/addbiblio.pl?frameworkcode=LHTP# |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
RDA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.049 |
| Item number |
MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Maryam Ihtesham |
| CUI Registration Number |
CUI/SP22-RBA-005/LHR |
| 245 ## - TITLE STATEMENT |
|---|
| Dissertaiton Title |
Adaptive Digital Engagement: Balancing Localized and Global Approaches |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
COMSATS University Islamabad, Lahore Campus |
| Name of publisher, distributor, etc |
Library Information Services, CUI Lahore |
| Date of publication, distribution, etc |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| No of Pages |
33 Pages |
| Information about printed thesis |
Hard copy is available in the library, please contact library help desk for services |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
To fullfill the requirement of the degree |
| Degree for which author was candidate |
MS |
| Year degree granted |
2023 |
| Name of granting institution (Department Name) |
Management Sciences |
| Name of Institute |
COMSATS University Islamabad, Lahore campus |
| Student ID |
CUI/SP22-RBA-005/LHR |
| 521 ## - Target Audience |
|---|
| Target Audience |
Faculty and Students |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Management Sciences |
| Keywords |
purpose , Integrated Marketing Communication, interacting and behaving, Hofstede’s, Cultural, Dimensions |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Supervisor Name |
Mr. Shahzad Ghafoor |
| Designaiton of the Supervisor |
Lecturer |
| 852 ## - Bibliographic Information |
|---|
| Location |
lhr |
| Barcode |
LHR TP 8745 |
| Copy No |
1 |
| 856 ## - Uniform Resource Identifier |
|---|
| Link for the online Thesis/Report |
http://repository.cuilahore.edu.pk/xmlui/handle/123456789/4240 |
| Link Test |
Please click to access online resouce through CUI Lahore Repository |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Thesis/Dessertations/Reports |
