Strategic Brand Management (Record no. 466474)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00678nam a2200229Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231121095926.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231120s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-297-0254-1 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | LIS CUI Lahore |
| Transcribing agency | AACR-II/RDA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 2nd |
| Classification number | 658.4012 KEL-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic Brand Management |
| Remainder of title | Building, Measuring, and Managing Brand Equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | India |
| Name of publisher, distributor, etc. | Pearson Education Publisher |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 0 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Soft Binding |
| Other physical details | xxvii 772 |
| 365 ## - TRADE PRICE | |
| Price amount | 265 |
| Currency code | Rs. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| General subdivision | Strategic Brand, Management |
| 852 ## - LOCATION | |
| Accession No. | LHR 8348 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | |
| Classification part | 1 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Total renewals | Full call number | Barcode | Date due | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COMSATS University Lahore Campus | COMSATS University Lahore Campus | Departmental Library - Management Science | 11/21/2023 | 265.00 | 1 | 1 | 658.4012 KEL-S | LHR 8348 | 09/23/2024 | 11/21/2023 | 11/21/2023 | 1 | 11/21/2023 | Books |