Principles of advertising and IMC (Record no. 465758)

MARC details
000 -LEADER
fixed length control field 00568nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231121095840.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231120s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0 07 111118 2
040 ## - CATALOGING SOURCE
Original cataloging agency LIS CUI Lahore
Transcribing agency AACR-II/RDA
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 2nd
Classification number 658.827 DUN-P
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Duncan, Tom
245 #0 - TITLE STATEMENT
Title Principles of advertising and IMC
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. McGraw Hill
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice 0
300 ## - PHYSICAL DESCRIPTION
Extent Soft Binding
Other physical details xxvii 774
365 ## - TRADE PRICE
Price amount 0
Currency code Rs.
546 ## - LANGUAGE NOTE
Language note English
852 ## - LOCATION
Accession No. LHR 7703
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type
Classification part 1
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        COMSATS University Lahore Campus COMSATS University Lahore Campus Departmental Library - Management Science 11/21/2023   658.827 DUN-P LHR 7703 11/21/2023 1 11/21/2023 Books