The new strategic brand management (Record no. 435430)

MARC details
000 -LEADER
fixed length control field 00674nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231121092608.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231120s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-7554-440-6
040 ## - CATALOGING SOURCE
Original cataloging agency LIS CUI Lahore
Transcribing agency AACR-II/RDA
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 4th
Classification number 658.4012 KAP-T
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name kapferer,jean.noel
245 #4 - TITLE STATEMENT
Title The new strategic brand management
Remainder of title creating and sustaining brand equity long term
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan Page
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice 0
300 ## - PHYSICAL DESCRIPTION
Extent Soft Binding
Other physical details xv 560
365 ## - TRADE PRICE
Price amount 1035
Currency code Rs.
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision management,strategic,
852 ## - LOCATION
Accession No. LHR 16863
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type
Classification part 1
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        COMSATS University Lahore Campus COMSATS University Lahore Campus Departmental Library - Management Science 11/21/2023 1035.00   658.4012 KAP-T LHR 16863 11/21/2023 1 11/21/2023 Books