An introduction to international marketing (Record no. 40306)

MARC details
000 -LEADER
fixed length control field 00740dam a2200229Ia 4500
001 - CONTROL NUMBER
control field 0000037388
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 981230s1998 enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749422467
040 ## - CATALOGING SOURCE
Original cataloging agency ICV
Transcribing agency ICV
Modifying agency IAY
-- WSU
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.84
Item number LEW-I
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lewis, Keith.
245 13 - TITLE STATEMENT
Title An introduction to international marketing
Medium [Book] :
Remainder of title a guide to going global /
Statement of responsibility, etc. Keith Lewis and Matthew Housden.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 1998.
300 ## - PHYSICAL DESCRIPTION
Extent v, 186 p. :
Other physical details ill. ;
Dimensions 24 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Marketing in action series.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Housden, Matthew.
852 ## - LOCATION
Accession No. 26703
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 09/09/2023   658.84 LEW-I 26703 09/09/2023 09/09/2023 Books