Advertising and protection (Record no. 381131)

MARC details
000 -LEADER
fixed length control field 02267nam a2200313Ia 4500
001 - CONTROL NUMBER
control field 0000342048
003 - CONTROL NUMBER IDENTIFIER
control field 0003
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191223s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026850
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.1
Item number BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
245 #0 - TITLE STATEMENT
Title Advertising and protection
Medium [Book]
Remainder of title an integrated marketing communications perspective
Statement of responsibility, etc. George E. Belch.
250 ## - EDITION STATEMENT
Edition statement 9th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. McGraw-Hill Education New Delhi
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising--Promotion
852 ## - LOCATION
Piece designation 10003000028957
-- 1161.00
Classification part 659.1 BEL
-- Allied Book Company Lahore CUI Lahore
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 1
Piece physical condition 1-New
Location Abbotabad Campus
Piece designation 10003000036007
-- 1545.00
Classification part 659.1 BEL
-- Allied Book Company Lahore CUI Lahore
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 2
Piece physical condition 1-New
Location Abbotabad Campus
Piece designation 10003000036008
-- 1545.00
Classification part 659.1 BEL
-- Allied Book Company Lahore CUI Lahore
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 3
Piece physical condition 1-New
Location Abbotabad Campus
Piece designation 10003000036009
-- 1545.00
Classification part 659.1 BEL
-- Allied Book Company Lahore CUI Lahore
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 4
Piece physical condition 1-New
Location Abbotabad Campus
Piece designation 10003000036010
-- 1545.00
Classification part 659.1 BEL
-- Allied Book Company Lahore CUI Lahore
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 5
Piece physical condition 1-New
Location Abbotabad Campus
Piece designation 10003000036011
-- 1545.00
Classification part 659.1 BEL
-- Allied Book Company Lahore CUI Lahore
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 6
Piece physical condition 1-New
Location Abbotabad Campus
Piece designation 10003000036012
-- 1545.00
Classification part 659.1 BEL
-- Allied Book Company Lahore CUI Lahore
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 7
Piece physical condition 1-New
Location Abbotabad Campus
Piece designation 10003000036013
-- 1545.00
Classification part 659.1 BEL
-- Allied Book Company Lahore CUI Lahore
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 8
Piece physical condition 1-New
Location Abbotabad Campus
Piece designation 10003000036014
-- 1545.00
Classification part 659.1 BEL
-- Allied Book Company Lahore CUI Lahore
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 9
Piece physical condition 1-New
Location Abbotabad Campus
Piece designation 10003000036015
-- 1545.00
Classification part 659.1 BEL
-- Allied Book Company Lahore CUI Lahore
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 10
Piece physical condition 1-New
Location Abbotabad Campus
Piece designation 10003000036016
-- 1545.00
Classification part 659.1 BEL
-- Allied Book Company Lahore CUI Lahore
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 11
Piece physical condition 1-New
Location Abbotabad Campus
Holdings
Date last seen Total checkouts Full call number Shelving location Date due Date last checked out Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
12/01/2023 1 659.1 BEL   09/01/2018 12/01/2023 11/17/2023 Books         COMSATS University Abbottabad Campus 10003000028957 COMSATS University Abbottabad Campus 11/17/2023
11/17/2023   659.1 BEL       11/17/2023 Books         COMSATS University Abbottabad Campus 10003000036007 COMSATS University Abbottabad Campus 11/17/2023
11/17/2023   659.1 BEL       11/17/2023 Books         COMSATS University Abbottabad Campus 10003000036008 COMSATS University Abbottabad Campus 11/17/2023
11/17/2023   659.1 BEL       11/17/2023 Books         COMSATS University Abbottabad Campus 10003000036009 COMSATS University Abbottabad Campus 11/17/2023
11/17/2023   659.1 BEL       11/17/2023 Books         COMSATS University Abbottabad Campus 10003000036010 COMSATS University Abbottabad Campus 11/17/2023
11/17/2023   659.1 BEL       11/17/2023 Books         COMSATS University Abbottabad Campus 10003000036011 COMSATS University Abbottabad Campus 11/17/2023
11/17/2023   659.1 BEL       11/17/2023 Books         COMSATS University Abbottabad Campus 10003000036012 COMSATS University Abbottabad Campus 11/17/2023
11/17/2023   659.1 BEL       11/17/2023 Books         COMSATS University Abbottabad Campus 10003000036013 COMSATS University Abbottabad Campus 11/17/2023
11/17/2023   659.1 BEL       11/17/2023 Books         COMSATS University Abbottabad Campus 10003000036014 COMSATS University Abbottabad Campus 11/17/2023
11/17/2023   659.1 BEL       11/17/2023 Books         COMSATS University Abbottabad Campus 10003000036015 COMSATS University Abbottabad Campus 11/17/2023
11/17/2023   659.1 BEL       11/17/2023 Books         COMSATS University Abbottabad Campus 10003000036016 COMSATS University Abbottabad Campus 11/17/2023