Beyond consumer marketing (Record no. 379499)

MARC details
000 -LEADER
fixed length control field 00608nam a2200181Ia 4500
001 - CONTROL NUMBER
control field 0000346106
003 - CONTROL NUMBER IDENTIFIER
control field 0003
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191223s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780761932581
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 381.0954
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 381.0954
Item number PAN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Panwar, J. S.
245 #0 - TITLE STATEMENT
Title Beyond consumer marketing
Medium [Book]
Remainder of title sectoral marketing and emerging trends
Statement of responsibility, etc. J. S. Panwar.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Sage London
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
852 ## - LOCATION
Piece designation 10003000036474
-- 3477.00
Classification part 381.0954 PAN
-- Allied Book Company Lahore CUI Lahore
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 1
Piece physical condition 1-New
Location Abbotabad Campus
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
11/17/2023   381.0954 PAN   11/17/2023 Books         COMSATS University Abbottabad Campus 10003000036474 COMSATS University Abbottabad Campus 11/17/2023