Marketing research (Record no. 378831)

MARC details
000 -LEADER
fixed length control field 00642nam a2200193Ia 4500
001 - CONTROL NUMBER
control field 0000346168
003 - CONTROL NUMBER IDENTIFIER
control field 0003
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191223s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353433291
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.83
Item number MAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
245 #0 - TITLE STATEMENT
Title Marketing research
Medium [Book]
Remainder of title an applied orientation
Statement of responsibility, etc. Naresh K. Malhotra.
250 ## - EDITION STATEMENT
Edition statement 7th Rev. Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education India
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing--Research
852 ## - LOCATION
Piece designation 10003000036561
-- 1559.00
Classification part 658.83 MAL
-- Allied Book Company Lahore CUI Lahore
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 1
Piece physical condition 1-New
Location Abbotabad Campus
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
11/17/2023   658.83 MAL   11/17/2023 Books         COMSATS University Abbottabad Campus 10003000036561 COMSATS University Abbottabad Campus 11/17/2023