Principles of direct and database marketing (Record no. 378686)

MARC details
000 -LEADER
fixed length control field 00639nam a2200193Ia 4500
001 - CONTROL NUMBER
control field 0000344368
003 - CONTROL NUMBER IDENTIFIER
control field 0003
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191223s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131764411
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8002
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8002
Item number TAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tapp, Alan
245 #0 - TITLE STATEMENT
Title Principles of direct and database marketing
Medium [Book]
Remainder of title a digital orientation
Statement of responsibility, etc. Alan Tapp.
250 ## - EDITION STATEMENT
Edition statement 4th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education India
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing--Database
852 ## - LOCATION
Piece designation 10003000033696
-- 764.00
Classification part 658.8002 TAP
-- Comprehensive Book Islamabad
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 1
Piece physical condition 1-New
Location Abbotabad Campus
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
11/17/2023   658.8002 TAP   11/17/2023 Books         COMSATS University Abbottabad Campus 10003000033696 COMSATS University Abbottabad Campus 11/17/2023