Integrated advertising, promotion, and marketing communiations (Record no. 378240)

MARC details
000 -LEADER
fixed length control field 00635nam a2200193Ia 4500
001 - CONTROL NUMBER
control field 0000343204
003 - CONTROL NUMBER IDENTIFIER
control field 0003
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191223s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332518377
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.1
Item number CLO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 #0 - TITLE STATEMENT
Title Integrated advertising, promotion, and marketing communiations
Medium [Book]
Statement of responsibility, etc. Kenneth E. Clow.
250 ## - EDITION STATEMENT
Edition statement 6th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education India
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
852 ## - LOCATION
Piece designation 10003000030954
-- 1101.00
Classification part 659.1 CLO
-- Multi-Line Books Lahore CUI Lahore
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 1
Piece physical condition 1-New
Location Abbotabad Campus
Holdings
Date last seen Total checkouts Full call number Shelving location Date last checked out Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
05/02/2024 1 659.1 CLO   11/23/2023 11/17/2023 Books         COMSATS University Abbottabad Campus 10003000030954 COMSATS University Abbottabad Campus 11/17/2023