Strategic brand management (Record no. 377821)

MARC details
000 -LEADER
fixed length control field 00817nam a2200205Ia 4500
001 - CONTROL NUMBER
control field 0000344505
003 - CONTROL NUMBER IDENTIFIER
control field 0003
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191223s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332542204
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.827
Item number KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
245 #0 - TITLE STATEMENT
Title Strategic brand management
Medium [Book]
Remainder of title building, measuring, and managing brand equity
Statement of responsibility, etc. Kevin Lane Keller.
250 ## - EDITION STATEMENT
Edition statement 4th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education India
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand--Management
852 ## - LOCATION
Piece designation 10003000033919
-- 1215.00
Classification part 658.827 KEL
-- Multi-Line Books Lahore CUI Lahore
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 1
Piece physical condition 1-New
Location Abbotabad Campus
Piece designation 10003000035711
-- 1339.00
Classification part 658.827 KEL
-- London Book Company Peshawar
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 2
Piece physical condition 1-New
Location Abbotabad Campus
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired Date last checked out
11/17/2023   658.827 KEL   11/17/2023 Books         COMSATS University Abbottabad Campus 10003000033919 COMSATS University Abbottabad Campus 11/17/2023  
03/15/2024 1 658.827 KEL   11/17/2023 Books         COMSATS University Abbottabad Campus 10003000035711 COMSATS University Abbottabad Campus 11/17/2023 02/27/2024