Value-based marketing (Record no. 374223)

MARC details
000 -LEADER
fixed length control field 00605nam a2200181Ia 4500
001 - CONTROL NUMBER
control field 0000343806
003 - CONTROL NUMBER IDENTIFIER
control field 0003
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191223s9999||||xx |||||||||||||| ||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470773147
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number DOY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Doyle, Peter
245 #0 - TITLE STATEMENT
Title Value-based marketing
Medium [Book]
Remainder of title marketing strategies for corporate growth and shareholder value
Statement of responsibility, etc. Peter Doyle.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. John Wiley & Sons England
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing--Management
852 ## - LOCATION
Piece designation 10003000031969
-- 5985.00
Classification part 658.8 DOY
Sublocation or collection Main Library
Former shelving location Textbooks
Copy number 1
Piece physical condition 1-New
Location Abbotabad Campus
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
11/17/2023   658.8 DOY   11/17/2023 Books         COMSATS University Abbottabad Campus 10003000031969 COMSATS University Abbottabad Campus 11/17/2023